tag:blogger.com,1999:blog-85163722763219570302024-03-13T12:11:31.666-07:00Search Marketing Company BlogDerrickhttp://www.blogger.com/profile/08116541041998335233noreply@blogger.comBlogger35125tag:blogger.com,1999:blog-8516372276321957030.post-46971916828550373442009-04-28T15:00:00.000-07:002009-04-29T00:07:38.086-07:00Google Planning Changes to Search AlgorithmGoogle is planning to make changes to its search engine ranking algorithm. Few activities of black hat SEO spammers seems to force Google to make these changes.We often find links of malicious web pages in the top search results of Google. According to insider sources, the proposes changes are meant to fight these spate of links. Black Hat SEOs have been using techniques to manipulate searchNancyhttp://www.blogger.com/profile/05161143835566077404noreply@blogger.com0tag:blogger.com,1999:blog-8516372276321957030.post-19737209949485280272009-04-15T15:01:00.000-07:002009-04-16T07:04:06.893-07:00Merging Social Media Marketing with SEOSocial media marketing and search engine optimization have become buddies of each other. If you analyze the search results of Google, you will come to know about the influence of social media on search engine results. When you search for any keyword in search engines, you will find few links like YouTube, Wikipedia, Blogs and Social media sharing sites like Digg, Reddit or Slideshare. HenceNancyhttp://www.blogger.com/profile/05161143835566077404noreply@blogger.com0tag:blogger.com,1999:blog-8516372276321957030.post-46593191136344183442009-04-08T14:47:00.000-07:002009-04-09T21:25:01.519-07:00Web Tools Gets More PowerfulIntroduction of new tools and features to the web frequently have become a common phenomenon in today's competitive world. Moreover, the tools that are popular are being enhanced with their new or additional functionalities on a regular basis.It was not very long that Facebook updated its look and feel. LinkedIn is also making changes to its functionalities on a regular basis. Yahoo Nancyhttp://www.blogger.com/profile/05161143835566077404noreply@blogger.com1tag:blogger.com,1999:blog-8516372276321957030.post-86201710834226850232009-04-02T10:43:00.000-07:002009-04-03T00:13:55.463-07:00Happy Birthday Gmail!5 years ago, on an April Fool's Day, Gmail was officially launched. The official press release from Google titled 'Google Gets the Message, Launches Gmail' came out with the below content:MOUNTAIN VIEW, Calif. - April 1, 2004 UTC - Amidst rampant media speculation, Google Inc. today announced it is testing a preview release of Gmail – a free search-based webmail service with a storage Nancyhttp://www.blogger.com/profile/05161143835566077404noreply@blogger.com1tag:blogger.com,1999:blog-8516372276321957030.post-46472686640200826502009-03-26T11:47:00.000-07:002009-03-27T00:13:55.047-07:00Google Implements Longer SnippetsGoogle announced changes to its search engine results. This change involves use of longer snippets when users input queries more than two keywords. The objective behind this move is that of providing more context to help user determine if the website is worth to visit. Google is not the first search engine to attempt the issue. Many search engines have attempted to address this using visual Derrickhttp://www.blogger.com/profile/08116541041998335233noreply@blogger.com3tag:blogger.com,1999:blog-8516372276321957030.post-35856565944129001832009-03-18T11:06:00.000-07:002009-03-19T04:08:47.422-07:00Personal and Business Reputation OnlineSomeone, somewhere is thinking or discussing about you, your company, products, services or something related to you. It may take months or rather years for a company or an individual to build themselves as a brand recognized by all. This is not the case when we consider destroying the reputation of a brand.It takes only few hours for anyone to destroy a brand's reputation in todays world. Nancyhttp://www.blogger.com/profile/05161143835566077404noreply@blogger.com3tag:blogger.com,1999:blog-8516372276321957030.post-49989365704483083902009-03-11T10:19:00.000-07:002009-03-12T03:53:19.559-07:00Top 10 Video Sharing SitesIn one of the previous posts, we have discussed about the increased popularity of online videos and video optimization strategies. Video have become a great way for getting popularity in the web and it is becoming an essential part of Search Engine Optimization (SEO) as well as Sponsored Search or PPC. This helps companies to expose their products in a better way which is appealing and attract Nancyhttp://www.blogger.com/profile/05161143835566077404noreply@blogger.com2tag:blogger.com,1999:blog-8516372276321957030.post-76827363756594995302009-03-05T17:16:00.000-08:002009-03-06T02:20:39.681-08:00SalesOnlineWorld Joins Twitter RevolutionNo one seems to just wait and watch the revolution that Twitter is getting into. Once you realize that there is a positive revolution building up, you should never hesitate to join that. Yes, after realizing the growing importance of Twitter in todays's Internet, SalesOnlineWorld joined it today.Twitter has emerged as a revolutionary micro blogging service that has put all others gazing at the Derrickhttp://www.blogger.com/profile/08116541041998335233noreply@blogger.com1tag:blogger.com,1999:blog-8516372276321957030.post-24219405909184332992009-02-25T11:06:00.000-08:002009-02-25T22:54:19.073-08:00Branding - A Key Factor for Google RankingsThis is one of the hot discussions happening in the search marketing industry. It started with Google CEO Eric Schmidt commenting on cleaning up Internet which is a Cesspool referring to the content quality and abundant false information that is existing in it.He clarified that “Brands are the solution, not the problem...Brands are how you sort out the cesspool.” It is no more Nancyhttp://www.blogger.com/profile/05161143835566077404noreply@blogger.com0tag:blogger.com,1999:blog-8516372276321957030.post-49419014664275127032009-02-19T09:11:00.000-08:002009-02-20T03:15:23.134-08:00Video Search Optimization and Search Marketing StrategiesYes, growing popularity of online videos is the buzzword in today's web scenario. Internet users are watching online video content at a surprisingly higher rate than predicted earlier. Rather, awareness about producing and sharing video have increased globally in the last few years.Video can be more effective than any other mode of communication. Moreover, it gains more importance in the Derrickhttp://www.blogger.com/profile/08116541041998335233noreply@blogger.com0tag:blogger.com,1999:blog-8516372276321957030.post-44131118219741925992009-02-12T08:56:00.000-08:002009-02-12T20:58:23.227-08:00Are you in LOVE with Google?I have always wondered to find an answer to this question. I have asked the same with many of my friends. I think more or less the answer from all of us will be 'Yes'.If you need to know if you are in love with someone, you need to know how much you miss him or her when he/she is away from you. Can you ever think of waking up on a morning and accessing the web without Google? In this case, Nancyhttp://www.blogger.com/profile/05161143835566077404noreply@blogger.com0tag:blogger.com,1999:blog-8516372276321957030.post-38499747298057303782009-02-03T11:16:00.000-08:002009-02-04T02:19:35.767-08:00Rise of Personalized SearchWe have seen the ups and downs of technology and businesses. The experience of modern Internet and information technology has gained much importance during the last decade and is still continuing to rule the world.It was the era of web 2.0 that dominated over online marketing during the past few years. This is modern day revolution with rapid changes and the latest buzzword is personalized Nancyhttp://www.blogger.com/profile/05161143835566077404noreply@blogger.com0tag:blogger.com,1999:blog-8516372276321957030.post-65856409958278310102009-01-27T10:41:00.000-08:002009-02-04T02:20:56.363-08:00Removing site from Google search resultsSome webmasters might be wondering if it is possible to remove the content of another website from the search listings of Google. However, this is not the case always.Google allows the webmasters to solve the issue by consensus or mutual understanding. They ask the webmaster questioning the listing to contact the webmaster of the site which is in question.To the contrary, Google might Nancyhttp://www.blogger.com/profile/05161143835566077404noreply@blogger.com0tag:blogger.com,1999:blog-8516372276321957030.post-86377659284222491092009-01-21T08:46:00.000-08:002009-01-21T08:46:00.778-08:00Increase in demand for SEOSearch engine optimization is becoming the hope in the hard times of economic financial crisis. In spite of recession across industries and verticals globally, SEO industry is experiencing tremendous increase in demand. The demand for SEO assistance have shifted from training and consulting to website changes as well as link building.Clients are looking for ways to maximize their marketing Nancyhttp://www.blogger.com/profile/05161143835566077404noreply@blogger.com2tag:blogger.com,1999:blog-8516372276321957030.post-70205936355857007072009-01-13T09:23:00.000-08:002009-01-13T21:43:17.539-08:00RSS Feeds and its relevance on SEORSS (Really Simple Syndication and/or Rich Site Summary) Feed is a defined standard based on XML which is used for content distribution. As far as a website or blog is concerned, we will look forward to repeat visitors or regular readers for it. In order to facilitate this and to make the repeat visitors aware of the changes in the website or blog, RSS feeds are used.RSS feed is basically Derrickhttp://www.blogger.com/profile/08116541041998335233noreply@blogger.com0tag:blogger.com,1999:blog-8516372276321957030.post-62067954168952490182009-01-07T09:30:00.000-08:002009-01-07T09:30:00.313-08:00Sexiest Web Metric - 'Bounce Rate'Bounce rate, (often confused with exit rate) a term used in web site traffic analysis essentially represents the percentage of single-page visits or visits who "bounce" away to a different site from the landing or entrance page.Measuring bounce rate is a beautiful way of measuring quality traffic to the website, as it is easily accessible in any web analytics tool. It is a simpleNancyhttp://www.blogger.com/profile/05161143835566077404noreply@blogger.com0tag:blogger.com,1999:blog-8516372276321957030.post-80874661389230198262008-12-30T09:19:00.000-08:002008-12-30T09:19:00.727-08:00Time for New Year ResolutionIts time for new year resolution. Have you identified your resolution for making the business more profitable? Is it Search Marketing? Or is it some other unique marketing technique?If you already have search marketing efforts on for your site, do you wish to make changes to your tactics and techniques? It’s worth planning your SEO resolutions for 2009. I think we need to think out ofNancyhttp://www.blogger.com/profile/05161143835566077404noreply@blogger.com0tag:blogger.com,1999:blog-8516372276321957030.post-10870982567697599372008-12-23T09:18:00.000-08:002009-02-04T03:17:50.401-08:00Enjoy the Holidays, plan for New Year!!There were no much expectations for the 2008 Holiday time before the economy tumbled. Isn't it even worse now or rather better now? However, you and your customers still have to make the best of things, so search marketing is here to help.Companies and corporates are looking for better alternatives to tackle this situation. When times are tough, it's even more important that you spend your Derrickhttp://www.blogger.com/profile/08116541041998335233noreply@blogger.com0tag:blogger.com,1999:blog-8516372276321957030.post-9733846836970663452008-12-16T09:08:00.000-08:002008-12-16T09:15:01.682-08:00Is “Google Dance” happening now?"Google Dance" is the term that in the past was used to describe the ups and downs during the period that a major index update of Google search engine gets implemented. The Google database exists on many servers spread throughout the world. A large update of the Google databases can take several days. This happens in case of organic or free listings and not for sponsored or paid Derrickhttp://www.blogger.com/profile/08116541041998335233noreply@blogger.com0tag:blogger.com,1999:blog-8516372276321957030.post-36667818898988707702008-12-09T15:09:00.000-08:002008-12-10T05:19:21.424-08:00Hallelujah - It's Raining links! Off late I've seen a surge of interest among website owners to chase for links and more links. Yes, it seems like recession is taking the heat on webmasters to focus on the juicy links! Well this idea isn't new, in fact its been around for some time. This process is simple, all it takes is to offer online users some free utility, tool or information and lure then to link to your site. ThisNancyhttp://www.blogger.com/profile/05161143835566077404noreply@blogger.com0tag:blogger.com,1999:blog-8516372276321957030.post-60719319068948108242008-12-02T09:32:00.000-08:002008-12-03T04:45:08.365-08:004 SEO Tips to beat the recessionThe economic slowdown has definitely brought down the businesses across the globe. But, does that mean that people won't spend or buy? Not necessarily. Customers have just wised up and think twice before spending. They put lots of research before reaching a decision. Studies reveal that Americans conducted 12 billion searches during the last month and Google accounted to about 63% of these Nancyhttp://www.blogger.com/profile/05161143835566077404noreply@blogger.com1tag:blogger.com,1999:blog-8516372276321957030.post-17796669774731033092008-11-25T08:27:00.000-08:002008-11-25T20:39:23.993-08:00Harness the power of business blogWeblogs started as personal journal, has now grown more popular as a powerful business marketing tool. Now, many businesses are merging business blogs along with their static websites to forge two-way conversation with customers. Further, thought leaders are using business blogs to gather feedback and collect market intelligence from prospects. The only investment for blogging is the timeDerrickhttp://www.blogger.com/profile/08116541041998335233noreply@blogger.com0tag:blogger.com,1999:blog-8516372276321957030.post-87885364019966175652008-11-18T08:26:00.000-08:002008-11-18T23:03:56.772-08:00How to weather Google stormReading from multitude of webmaster forums, will no doubt cause you to wonder how to forecast Google's next move. With many clients on your toe, it's but natural for you to to carry this concern about how optimization can bear fruit. With frequent changes in Google algorithm it's not a pleasant sight to see your site dancing in the search engine results page. So, how well can you weather Derrickhttp://www.blogger.com/profile/08116541041998335233noreply@blogger.com0tag:blogger.com,1999:blog-8516372276321957030.post-89272622436025376792008-11-11T08:12:00.000-08:002008-11-11T22:11:48.150-08:00Drop in Google PageRank : Bad links or new algorithmAll went well for our website until one fine day we found to our dismay that our PageRank has dipped from 7 to 5. We pondered on what possibly could go wrong with our site. On querying further on the swings in Google PageRank, I found that many others share the same cup of woes. Delving deeper into the heart of Google PageRank , I found that many factors play a role in PageRank. For theDerrickhttp://www.blogger.com/profile/08116541041998335233noreply@blogger.com0tag:blogger.com,1999:blog-8516372276321957030.post-67450902844041400612008-11-04T08:16:00.000-08:002008-11-09T23:37:46.119-08:00Google SERP changes revealedIs SEO changing its focus point to Google? More and more posts and articles are circling around discussions about changes happening with Google. Does this mean Google have already taken monopoly and will play around with world wide web?However, as it goes we are not left with any choice other than discussing about Google SERP changes. The current scenario or situation in the global web Derrickhttp://www.blogger.com/profile/08116541041998335233noreply@blogger.com0