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Thursday, July 31, 2008

SEO Process in a glance

SEO has emerged as one of the best search marketing tools available. It is cost effective and if managed diligently brings in solid results. It’s a long process and needs time and efforts. Let’s take a peek at the SEO process.

Website Analysis

The first step to SEO or Search Engine Optimization is to analyze your website. The target audience and the business goals are taken into consideration while analyzing the website.

Find apt keywords

Finding the keywords relevant to your industry is the most important part of SEO. You can form a list of keywords that the prospects will use while searching for your products and services. If you can find a unique keyword that works, it will work wonders for your business. It is also vital to find the right keyword density.

Title Tags, Meta Tags and Alt Tags

SEO is not just about stuffing the website with keywords. You have to craft the right title tags, meta tags and alt tags to target your prospects.

Keep working

SEO is not a one-time process. You need to keep working diligently to get optimum results. The web content has to be updated regularly. SEO is a continuous process and it will bring in solid results in the longer run.

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