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Thursday, August 14, 2008

Managing PPC campaigns

If used effectively, PPC or Pay Per Click campaigns can bring you instant business results. I have collected a list of pointers that will help you craft your PPC campaigns.


Choosing the right keywords

Choosing the right keywords is vital when it comes to PPC campaigns. You have to target the right keywords while investing. The keywords will depend on your target audience. If you can come up with a unique keyword that works, you can save a lot of money and reap in the results.

Leads Conversion

With a PPC campaign, you are sure to get good customer interest. Do you have the resources to convert those leads to deals? Before starting a PPC campaign, make sure that you have the right personnel to get the best out of the PPC results.

Campaign Management and Reports

The PPC campaigns have to be managed diligently to get optimum results. There are tracking tools available that will track the campaigns accurately. These reports will help you run the campaign better.

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2 Comments:

At August 14, 2008 at 3:29 AM , Anonymous Brian said...

Hey Derrick very brief and informative post good one.
But here I have a question. what is the role of quality score for getting better position in search engines?

 
At August 15, 2008 at 4:23 AM , Anonymous Anonymous said...

Very Good Information...

 

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