Google Implements Longer Snippets
Google announced changes to its search engine results. This change involves use of longer snippets when users input queries more than two keywords. The objective behind this move is that of providing more context to help user determine if the website is worth to visit. Google is not the first search engine to attempt the issue. Many search engines have attempted to address this using visual tools or previews.
It is not easy to predict how longer snippets are going to affect user behavior. However, it may create an awareness to put longer queries over time. As we know, longer queries will surely lead to better and more targeted results if search engine optimisation is done precisely..
Along with the announcement of longer snippets, Google also announced another significant change related to the acquisition of Orion search technology which was announced by Google in 2006. It was not launched to the public till now.
Refinements will be improved now and start appearing more frequently and that too at the top of pages. These changes are being launched globally in 37 languages in Google.
Google describes how the new refinements will be in the following way:
Starting today, we’re deploying a new technology that can better understand associations and concepts related to your search, and one of its first applications lets us offer you even more useful related searches (the terms found at the bottom, and sometimes at the top, of the search results page).
Let us hope for the best and look ahead for this as a positive aspect for our clients to acquire more targeted leads and business.
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Labels: google, keywords, search engine optimization, search engine rankings, search engines
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Branding - A Key Factor for Google Rankings
This is one of the hot discussions happening in the search marketing industry. It started with Google CEO Eric Schmidt commenting on cleaning up Internet which is a Cesspool referring to the content quality and abundant false information that is existing in it.
He clarified that “Brands are the solution, not the problem...Brands are how you sort out the cesspool.” It is no more the hype that need to be ranked, but if you need to increase the rank, you should improve on the relevance of your content.
Referring to this, it is now Aaron Wall of SEO Book who had come up with a detailed analysis with his own experience since he got into Search Marketing and SEO. He is explaining various aspects right from Florida update and using various findings in the past.
It is not possible to build a brand at once, as the process of brand building is quite time consuming. Other factors that can come into play include use of longtail keywords, relevancy of content and so on. It might be due to the fact that brands will retain unique content, Google is considering branding as the important factor for better search rankings.
Let us research on more aspects of search rankings by giving due consideration to pioneers in search marketing like Eric Schmidt, Aaron Wall and others.
Please share your comments!
Labels: aaron wall, branding, content writing, eric schmidt, google, google ceo, keywords, search engine optimization, search engine rankings, search marketing, seo, seo book
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Video Search Optimization and Search Marketing Strategies
Yes, growing popularity of online videos is the buzzword in today's web scenario. Internet users are watching online video content at a surprisingly higher rate than predicted earlier. Rather, awareness about producing and sharing video have increased globally in the last few years.
Video can be more effective than any other mode of communication. Moreover, it gains more importance in the Internet as the users can comment about the videos they see. The publisher can reply and get in touch with the queries of the user more interactively than in the case of conventional television audience. In order the exploit the current trend of video optimization, you should know few tips and techniques. Few of them are:
- Have keyword rich transcript and title for your videos
- Be sure to include 'video' among the keywords, as this will help you in search engine positioning
- Get referred by others or other websites (Get back links for your video from other websites)
- If you have more than one video in your website, create a sitemap of all your videos
- Ensure that you have a keyword friendly URL structure for your video in your website
- Keep a good thumbnail for your video as it the first thing that a visitor will see when trying to access your video
- Allow people to submit their comments or feedback, so that you can ensure better quality of your video
So it is going to be an era of online video coming up with video search engines like ovguide.com getting increasing popularity. It is no more just publishing videos in youtube, yahoo or google videos, it is going to be video search optimization.
Labels: google, keywords, online video, search engine rankings, search engines, search marketing, video optimization, video search, yahoo
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Selecting More Specific Keywords - For Better Search Engine Ranking and Targeted Visitors
In the process of Search Engine Optimization, keyword analysis and choosing right keywords plays vital role to get more targeted visitors and better search engine ranking. So when you are on the process of keyword selection always try more specific keywords which describe your business better and particularly what your target audience can type in search box to find your product or service.
If you are selecting more business related keywords your Key Word Effectiveness Index (KEI) will be high, in other words search volume will be good and your competitor will be less in comparison to generic keywords.
For instance if you are selecting keyword for your old car sailing site always it is better to target keywords like used cars, used cars for sale, second hand cars, second hand cars for sale or give particular geographical location like San Francisco, Florida or New York instead of targeting the generic keyword like Cars or Cars for sale.
Instead of going for high search volume keyword it is always better to choose such a key phrase, which represent not only your service or product better but also your search engine ranking will be higher. It is always better to drive 100 visitors per day and to get 75 conversions instead of driving 1000 visitors per day and no conversion.
Labels: keywords, search engine optimization, search engine rankings, seo
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SEO Vs PPC
All of you must have heard about SEO and PPC. Though they are spoken of in the same breath, they are entirely different. I will try and explain the differences here.
SEO
SEO or Search Engine Optimization is the process of improving the volume and quality of traffic to a website via natural or organic search results for targeted keywords on search engines. SEO is a continuous process and takes lot of time and effort. You can learn the process and do it yourself. It won’t cost you much and will bring in better results in the longer run.
PPC
PPC or Pay Per Click is an advertising model used on search engines, advertising websites and other content related websites, where advertisers pay only when a user clicks on the ad. It is a one-time process and will bring in instant results. The process will cost you more than SEO but loses out to SEO in the long run.
Labels: keywords, pay per click, ppc, search engine optimization, search engines, seo
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Managing PPC campaigns
If used effectively, PPC or Pay Per Click campaigns can bring you instant business results. I have collected a list of pointers that will help you craft your PPC campaigns.
Choosing the right keywords
Choosing the right keywords is vital when it comes to PPC campaigns. You have to target the right keywords while investing. The keywords will depend on your target audience. If you can come up with a unique keyword that works, you can save a lot of money and reap in the results.
Leads Conversion
With a PPC campaign, you are sure to get good customer interest. Do you have the resources to convert those leads to deals? Before starting a PPC campaign, make sure that you have the right personnel to get the best out of the PPC results.
Campaign Management and Reports
The PPC campaigns have to be managed diligently to get optimum results. There are tracking tools available that will track the campaigns accurately. These reports will help you run the campaign better.
Labels: campaign reports, keywords, pay per click, ppc, ppc campaign, ppc results
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