Web Tools Gets More Powerful
Introduction of new tools and features to the web frequently have become a common phenomenon in today's competitive world. Moreover, the tools that are popular are being enhanced with their new or additional functionalities on a regular basis.
It was not very long that Facebook updated its look and feel. LinkedIn is also making changes to its functionalities on a regular basis. Yahoo integrated instant messaging to its mail. Google is continuing its efforts in adding functionalities into all its tools. It is the turn of Google Image Search for few more changes. Google Image Search is enhanced with new color filter option.
After you search for 'roses', on the results page, click on "All colors" drop down in the blue bar and choose a color. If we try restricting the results to black, we will get all results of roses that are black in color. We can try other colors and see the colorful results with pages of beautiful images! It is also possible to combine the color filter with other images filter to further refine the search.
Yahoo had updated its search marketing tools with a new Ad Scheduling tool and more updates are in the process. Yahoo also updated its image search feature. We can now find images faster with new filters available on Yahoo Image Search.
These all updates helps users to get the desired results. Moreover, all these changes contribute to the online community and in turn helps in search engine optimization, pay per click, social media marketing, web usability and so on.
We need to explore the web and make use of all these changes to the best possible.
Labels: facebook, google, linkedin, pay per click, search engine optimization, search marketing, social media marketing, web usability, yahoo
  |
Happy Birthday Gmail!
5 years ago, on an April Fool's Day, Gmail was officially launched. The official press release from Google titled 'Google Gets the Message, Launches Gmail' came out with the below content:
MOUNTAIN VIEW, Calif. - April 1, 2004 UTC - Amidst rampant media speculation, Google Inc. today announced it is testing a preview release of Gmail – a free search-based webmail service with a storage capacity of up to eight billion bits of information, the equivalent of 500,000 pages of email. Per user.
At that time, a typical webmail was able to store only 5 megabytes of mail using Hotmail, Yahoo or other mail accounts. It's not easy to compare those days data transfer as compared to today. We are able to send 20 megabyte as an attachment itself, which is four times than the size of an entire web mail account.
Lot had changed in course of time. If it was the size of mail account (which accounted to 1 GB) which attracted people to Gmail initially, it's the features that draws attention of masses to Gmail now. There is so much in particular for that typical email experience today. It includes search, labels, integrated Gtalk, strong spam protection and so on.
This all started as internal email for Google employees and is now used by tens of millions of people in 52 languages and more than a million companies. The issues in email is totally different that of which we used to face before five years. If we consider the scenario of web browsers itself, it had changed dramatically as compared to 2004. They have become faster with great functionalities. Our email accounts have already become a suite of videos, chat, social networking and so on.
Google might consider subject or content in mails for ranking websites in their search results. Pay per click might get more vulnerable with its integration with mail accounts. Anything is possible. This will make SEO experts to work hard and come up with innovative strategies. :)
This was the case for last few years, we should get excited how this will be after 5 years. Let us hope for the best in the coming days.
Do share your comments!
Labels: email accounts, gmail, google, pay per click, ppc, search engine optimization, seo
| |
Enjoy the Holidays, plan for New Year!!
There were no much expectations for the 2008 Holiday time before the economy tumbled. Isn't it even worse now or rather better now? However, you and your customers still have to make the best of things, so search marketing is here to help.
Companies and corporates are looking for better alternatives to tackle this situation. When times are tough, it's even more important that you spend your marketing dollars efficiently.
Search marketing companies including SalesOnlineWorld have come out with exciting offers and it has been doing great as confirmed from official sources. Free SEO and PPC offers have been giving boost to the companies current financial situation as well as to the economy as a whole. Any business would love to try out alternatives with higher ROI to overcome the recession. Why don't you give a try for these offers?
It is time to celebrate with your family and enjoy the holidays. At the same time, why don't you plan for a better 2009 with these free offers?
Anyways, enjoy the best this holiday season and plan your new year for a better tomorrow.
Greetings from me and the entire team of SalesOnlineWorld. Cheers!!!!
Labels: offers, pay per click, ppc, search engine optimization, search marketing, seo
| |
SEO Vs PPC
All of you must have heard about SEO and PPC. Though they are spoken of in the same breath, they are entirely different. I will try and explain the differences here.
SEO
SEO or Search Engine Optimization is the process of improving the volume and quality of traffic to a website via natural or organic search results for targeted keywords on search engines. SEO is a continuous process and takes lot of time and effort. You can learn the process and do it yourself. It won’t cost you much and will bring in better results in the longer run.
PPC
PPC or Pay Per Click is an advertising model used on search engines, advertising websites and other content related websites, where advertisers pay only when a user clicks on the ad. It is a one-time process and will bring in instant results. The process will cost you more than SEO but loses out to SEO in the long run.
Labels: keywords, pay per click, ppc, search engine optimization, search engines, seo
| |
Managing PPC campaigns
If used effectively, PPC or Pay Per Click campaigns can bring you instant business results. I have collected a list of pointers that will help you craft your PPC campaigns.
Choosing the right keywords
Choosing the right keywords is vital when it comes to PPC campaigns. You have to target the right keywords while investing. The keywords will depend on your target audience. If you can come up with a unique keyword that works, you can save a lot of money and reap in the results.
Leads Conversion
With a PPC campaign, you are sure to get good customer interest. Do you have the resources to convert those leads to deals? Before starting a PPC campaign, make sure that you have the right personnel to get the best out of the PPC results.
Campaign Management and Reports
The PPC campaigns have to be managed diligently to get optimum results. There are tracking tools available that will track the campaigns accurately. These reports will help you run the campaign better.
Labels: campaign reports, keywords, pay per click, ppc, ppc campaign, ppc results
| |
Independence Day offers flooding the nation
As patriotism is at its peak and the historic event of US Independence Day is only few hours away, offers from various companies are flooding the market.
232nd Independence Day of United States of America may not be of great importance for many people in other countries. However, it is of significance to any American round the globe.
It is a time for expressing gratitude to the unity of our nation and also a time of celebration for all citizens and service providers. Some companies like EmailAppenders.com have come up with appending 200 email addresses for free and companies like SixChannels.com are offering 40% discount on all pre-packaged lists.
It is great to see that even SalesOnlineWorld have come up with their Independence Day free offer for Pay per click campaign. Even though the free campaign is offered for a month and is limited, it would help many companies to try out with sponsored listings.
Great Initiative! Cheers to all!
Labels: email addresses, independence day, pay per click, pre packaged list, search marketing, sponsored listing
| |
