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Tuesday, April 28, 2009

Google Planning Changes to Search Algorithm

Google is planning to make changes to its search engine ranking algorithm. Few activities of black hat SEO spammers seems to force Google to make these changes.

We often find links of malicious web pages in the top search results of Google. According to insider sources, the proposes changes are meant to fight these spate of links. Black Hat SEOs have been using techniques to manipulate search rankings during the past few months. They were successful to a certain level find top search queries and create targeted webpages to drive web traffic. Google Trends was being used for the success of this activity.

They became very disturbing during the last few months and this helped Google to decide on making changes to its algorithm. Sources at Google indicated that a ranking change is pending that tackles spam of this kind. Once the change goes live, users shouldn’t see it “nearly as often.”

Google's response to this issue looks like an admission of how difficult it is to provide fresh, timely search results and combating spammers at the same time. As Google have no control over the content appearing in its search results, these spammy websites have no issues to intrude into the top results. World wide web had become more dynamic during the last few years and this is a challenge for all search engines and search engine optimization specialists across the globe.

It is not evident from the statements at Google about the changes and consequences precisely. In order to understand this properly, we will have to keep a watch on Google's search results for the coming days.

SEO is gaining much more importance at this point. Let us hope for the best and keep a close look to the updates.

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