Search Marketing Company Blog

Google Implements Longer Snippets

Google announced changes to its search engine results. This change involves use of longer snippets when users input queries more than two keywords. The objective behind this move is that of providing more context to help user determine if the website is worth to visit. Google is not the first search engine to attempt the issue. Many search engines have attempted to address this using visual tools or previews.

It is not easy to predict how longer snippets are going to affect user behavior. However, it may create an awareness to put longer queries over time. As we know, longer queries will surely lead to better and more targeted results if search engine optimisation is done precisely..

Along with the announcement of longer snippets, Google also announced another significant change related to the acquisition of Orion search technology which was announced by Google in 2006. It was not launched to the public till now.

Refinements will be improved now and start appearing more frequently and that too at the top of pages. These changes are being launched globally in 37 languages in Google.

Google describes how the new refinements will be in the following way:

Starting today, we’re deploying a new technology that can better understand associations and concepts related to your search, and one of its first applications lets us offer you even more useful related searches (the terms found at the bottom, and sometimes at the top, of the search results page).

Let us hope for the best and look ahead for this as a positive aspect for our clients to acquire more targeted leads and business.

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Labels: google, keywords, search engine optimization, search engine rankings, search engines

posted by Derrick @ 11:47 AM