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Wednesday, April 15, 2009

Merging Social Media Marketing with SEO

Social media marketing and search engine optimization have become buddies of each other. If you analyze the search results of Google, you will come to know about the influence of social media on search engine results.

When you search for any keyword in search engines, you will find few links like YouTube, Wikipedia, Blogs and Social media sharing sites like Digg, Reddit or Slideshare. Hence, social media marketing has become inevitable when we perform asearch engine optimization campaign. Especially, when someone search for your brand name, all the top search results need to be that of your company itself. If not, it may mislead the potential client/customer.

Social media and SEO are each other's half. The success of social media means making a buzz with people linking back to your website and writing content about you, your company, its products or related services. SEO's success lies in relevancy with content what people are looking for and getting backlinks or people talking about you.

Search results often overflow with social media content. Search engines look for websites with genuine, fresh and unique content. Latest addition to the list of social media sites along with Wikipedia, YouTube and others is that of Twitter. There is an opportunity of ranking better for tough terms using social media websites.

People try to find answer for questions like where to share the content to make their websites popular. This can often be done by merging social media marketing with search engine optimization.

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