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Thursday, March 5, 2009

SalesOnlineWorld Joins Twitter Revolution

No one seems to just wait and watch the revolution that Twitter is getting into. Once you realize that there is a positive revolution building up, you should never hesitate to join that. Yes, after realizing the growing importance of Twitter in todays's Internet, SalesOnlineWorld joined it today.

Twitter has emerged as a revolutionary micro blogging service that has put all others gazing at the tremendous reach it is building up in the world. If the evolution of Internet made the world into a global village, Twitter is making it more smaller with everyone knowing each other.

Terms like 'tweeps', 'tweet' and 'retweet' have already become popular among all. Tweeting is becoming part of daily routine of all the netizens. Twitter matters to all, not because it is popular but because of the people who are on it. When you consider the search marketing industry, you can find search engine gurus like Danny Sullivan from Search Engine Land, Aaron Wall of SEO Book, Matt Cutts of Google, Andy Beal of Marketing Pilgrim, Avinash Kaushik - Analytics Evangelist of Google and so on.

Regular Twitter users are also active in other media, and hence, have a great influence on the Web. Most of the frequent Twitter users are bloggers, podcasters, writers and so on. It is becoming easier and easier to publish content online using Twitter.

We thought that Twitter is giving competition only to social networking sites like Facebook, MySpace and others. But, is it trying to compete with Google as well? Lately, Twitter has entered search as well. It is possible to search in Twitter now.

Let us hope for the best in the coming days! Whatever it is, let the people and Internet win for a good cause – reviving the economy and bringing back the glory.

You can follow us on Twitter here!

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Wednesday, February 25, 2009

Branding - A Key Factor for Google Rankings

This is one of the hot discussions happening in the search marketing industry. It started with Google CEO Eric Schmidt commenting on cleaning up Internet which is a Cesspool referring to the content quality and abundant false information that is existing in it.

He clarified that “Brands are the solution, not the problem...Brands are how you sort out the cesspool.” It is no more the hype that need to be ranked, but if you need to increase the rank, you should improve on the relevance of your content.

Referring to this, it is now Aaron Wall of SEO Book who had come up with a detailed analysis with his own experience since he got into Search Marketing and SEO. He is explaining various aspects right from Florida update and using various findings in the past.

It is not possible to build a brand at once, as the process of brand building is quite time consuming. Other factors that can come into play include use of longtail keywords, relevancy of content and so on. It might be due to the fact that brands will retain unique content, Google is considering branding as the important factor for better search rankings.

Let us research on more aspects of search rankings by giving due consideration to pioneers in search marketing like Eric Schmidt, Aaron Wall and others.

Please share your comments!

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