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Thursday, August 28, 2008

Selecting More Specific Keywords - For Better Search Engine Ranking and Targeted Visitors

In the process of Search Engine Optimization, keyword analysis and choosing right keywords plays vital role to get more targeted visitors and better search engine ranking. So when you are on the process of keyword selection always try more specific keywords which describe your business better and particularly what your target audience can type in search box to find your product or service.

If you are selecting more business related keywords your Key Word Effectiveness Index (KEI) will be high, in other words search volume will be good and your competitor will be less in comparison to generic keywords.

For instance if you are selecting keyword for your old car sailing site always it is better to target keywords like used cars, used cars for sale, second hand cars, second hand cars for sale or give particular geographical location like San Francisco, Florida or New York instead of targeting the generic keyword like Cars or Cars for sale.

Instead of going for high search volume keyword it is always better to choose such a key phrase, which represent not only your service or product better but also your search engine ranking will be higher. It is always better to drive 100 visitors per day and to get 75 conversions instead of driving 1000 visitors per day and no conversion.

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Thursday, August 21, 2008


All of you must have heard about SEO and PPC. Though they are spoken of in the same breath, they are entirely different. I will try and explain the differences here.


SEO or Search Engine Optimization is the process of improving the volume and quality of traffic to a website via natural or organic search results for targeted keywords on search engines. SEO is a continuous process and takes lot of time and effort. You can learn the process and do it yourself. It won’t cost you much and will bring in better results in the longer run.


PPC or Pay Per Click is an advertising model used on search engines, advertising websites and other content related websites, where advertisers pay only when a user clicks on the ad. It is a one-time process and will bring in instant results. The process will cost you more than SEO but loses out to SEO in the long run.

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Thursday, August 14, 2008

Managing PPC campaigns

If used effectively, PPC or Pay Per Click campaigns can bring you instant business results. I have collected a list of pointers that will help you craft your PPC campaigns.

Choosing the right keywords

Choosing the right keywords is vital when it comes to PPC campaigns. You have to target the right keywords while investing. The keywords will depend on your target audience. If you can come up with a unique keyword that works, you can save a lot of money and reap in the results.

Leads Conversion

With a PPC campaign, you are sure to get good customer interest. Do you have the resources to convert those leads to deals? Before starting a PPC campaign, make sure that you have the right personnel to get the best out of the PPC results.

Campaign Management and Reports

The PPC campaigns have to be managed diligently to get optimum results. There are tracking tools available that will track the campaigns accurately. These reports will help you run the campaign better.

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