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Thursday, March 26, 2009

Google Implements Longer Snippets

Google announced changes to its search engine results. This change involves use of longer snippets when users input queries more than two keywords. The objective behind this move is that of providing more context to help user determine if the website is worth to visit. Google is not the first search engine to attempt the issue. Many search engines have attempted to address this using visual tools or previews.

It is not easy to predict how longer snippets are going to affect user behavior. However, it may create an awareness to put longer queries over time. As we know, longer queries will surely lead to better and more targeted results if search engine optimisation is done precisely..

Along with the announcement of longer snippets, Google also announced another significant change related to the acquisition of Orion search technology which was announced by Google in 2006. It was not launched to the public till now.

Refinements will be improved now and start appearing more frequently and that too at the top of pages. These changes are being launched globally in 37 languages in Google.

Google describes how the new refinements will be in the following way:

Starting today, we’re deploying a new technology that can better understand associations and concepts related to your search, and one of its first applications lets us offer you even more useful related searches (the terms found at the bottom, and sometimes at the top, of the search results page).

Let us hope for the best and look ahead for this as a positive aspect for our clients to acquire more targeted leads and business.

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Wednesday, March 18, 2009

Personal and Business Reputation Online

Someone, somewhere is thinking or discussing about you, your company, products, services or something related to you. It may take months or rather years for a company or an individual to build themselves as a brand recognized by all. This is not the case when we consider destroying the reputation of a brand.

It takes only few hours for anyone to destroy a brand's reputation in todays world. This is due to the reach and popularity of Internet and services like Blogs, Tweets, Message Boards, Forums, Social Networks and so on.

A new company, product or service will take months of TV commercials, print advertisements for making their presence felt to the people. The competitors or ex-employees can harm the reputation of a company using their blogs or activity online. This is a major concern in todays competitive world where SEO is of utmost importance. We need to employ innovative ways to monitor reputation of our companies as well as personal lives to manage this situation. This situation has enabled developing a branch of online reputation management alongside Social Media Management.

Each year there will be many challenges of importance to the CEOs or top decision makers and online reputation is considered one of the factors today. A research by Dr. Leslie Gaines Ross and Weber Shandwick team suggests that company executives are well aware of the importance of a spotless reputation and how easily they can personally screw it up!

Of the 703 senior executives polled a whopping 100% of CEOs admit to frequently thinking about their company’s reputation–although only 38% of executives seem to care about their personal reputation (Source: Hill & Knowlton).

Companies who follow ethical or professional ways of acquiring business will not employ these kind of black hat techniques of harming their competitors as it is not healthy for the business as a whole. Moreover, as explained by Matt Cutts (of Google), Google won't remove the page that you don't like from its search listings. Hence, it is important for each company or individual to take care of their reputation by themselves with the help of experienced hands in this emerging field.

Companies who ignore this crucial aspect of safeguarding their brand and trade names will have to face difficulties in the coming years.

I would appreciate sharing your comments on this!

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Wednesday, March 11, 2009

Top 10 Video Sharing Sites

In one of the previous posts, we have discussed about the increased popularity of online videos and video optimization strategies.

Video have become a great way for getting popularity in the web and it is becoming an essential part of Search Engine Optimization (SEO) as well as Sponsored Search or PPC. This helps companies to expose their products in a better way which is appealing and attract users with greater effect. Small and large businesses are marketing their products, service and brand introductions through videos.

It is seen that corporates are using online video as a medium for announcements of product features and events. This has increased the amount of business to companies during the past one or two years.

We can certainly expect more and more video results in the SERP (Search Engine Result Pages) of Google with the launch of Google Universal Search. There is a lot of unwanted or useless videos pretending to be informative even though it isn't. However, the effect of online video on increase in sales surpasses all these facts and seems quite explosive. There is also an increase in users looking for better quality videos and this is to grow in the coming days.

There are plenty of websites offering the service of video sharing and marketing. Please find a list of top performing video sharing sites where you can share or market your videos for free:

As video optimization is an important aspect of SEO, you should optimize it by understanding the target audience and how they would like to engage with your online video. Don't post a video just for the sake of posting it, instead consider the need and perception of your visitors.

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Thursday, March 5, 2009

SalesOnlineWorld Joins Twitter Revolution

No one seems to just wait and watch the revolution that Twitter is getting into. Once you realize that there is a positive revolution building up, you should never hesitate to join that. Yes, after realizing the growing importance of Twitter in todays's Internet, SalesOnlineWorld joined it today.

Twitter has emerged as a revolutionary micro blogging service that has put all others gazing at the tremendous reach it is building up in the world. If the evolution of Internet made the world into a global village, Twitter is making it more smaller with everyone knowing each other.

Terms like 'tweeps', 'tweet' and 'retweet' have already become popular among all. Tweeting is becoming part of daily routine of all the netizens. Twitter matters to all, not because it is popular but because of the people who are on it. When you consider the search marketing industry, you can find search engine gurus like Danny Sullivan from Search Engine Land, Aaron Wall of SEO Book, Matt Cutts of Google, Andy Beal of Marketing Pilgrim, Avinash Kaushik - Analytics Evangelist of Google and so on.

Regular Twitter users are also active in other media, and hence, have a great influence on the Web. Most of the frequent Twitter users are bloggers, podcasters, writers and so on. It is becoming easier and easier to publish content online using Twitter.

We thought that Twitter is giving competition only to social networking sites like Facebook, MySpace and others. But, is it trying to compete with Google as well? Lately, Twitter has entered search as well. It is possible to search in Twitter now.

Let us hope for the best in the coming days! Whatever it is, let the people and Internet win for a good cause – reviving the economy and bringing back the glory.

You can follow us on Twitter here!

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