Personal and Business Reputation Online
Someone, somewhere is thinking or discussing about you, your company, products, services or something related to you. It may take months or rather years for a company or an individual to build themselves as a brand recognized by all. This is not the case when we consider destroying the reputation of a brand.
It takes only few hours for anyone to destroy a brand's reputation in todays world. This is due to the reach and popularity of Internet and services like Blogs, Tweets, Message Boards, Forums, Social Networks and so on.
A new company, product or service will take months of TV commercials, print advertisements for making their presence felt to the people. The competitors or ex-employees can harm the reputation of a company using their blogs or activity online. This is a major concern in todays competitive world where SEO is of utmost importance. We need to employ innovative ways to monitor reputation of our companies as well as personal lives to manage this situation. This situation has enabled developing a branch of online reputation management alongside Social Media Management.
Each year there will be many challenges of importance to the CEOs or top decision makers and online reputation is considered one of the factors today. A research by Dr. Leslie Gaines Ross and Weber Shandwick team suggests that company executives are well aware of the importance of a spotless reputation and how easily they can personally screw it up!
Of the 703 senior executives polled a whopping 100% of CEOs admit to frequently thinking about their company’s reputation–although only 38% of executives seem to care about their personal reputation (Source: Hill & Knowlton).
Companies who follow ethical or professional ways of acquiring business will not employ these kind of black hat techniques of harming their competitors as it is not healthy for the business as a whole. Moreover, as explained by Matt Cutts (of Google), Google won't remove the page that you don't like from its search listings. Hence, it is important for each company or individual to take care of their reputation by themselves with the help of experienced hands in this emerging field.
Companies who ignore this crucial aspect of safeguarding their brand and trade names will have to face difficulties in the coming years.
I would appreciate sharing your comments on this!
Labels: blogs, brand reputation, branding, business reputation, matt cutts, online reputation, personal reputation, seo, smo
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Time for New Year Resolution
Its time for new year resolution. Have you identified your resolution for making the business more profitable? Is it Search Marketing? Or is it some other unique marketing technique?
If you already have search marketing efforts on for your site, do you wish to make changes to your tactics and techniques? It’s worth planning your SEO resolutions for 2009. I think we need to think out of the box to use and exploit all the available options online. It does not matter for thinking of a resolution whether it is SEO, PPC, Website Analytics, Local Search Optimization, Web Development or Content Writing Solutions.
We need to understand the trends and plan accordingly to make our business website more effective. We may decide to make our SEO efforts more fruitful with precise plan as far as the site structure is concerned. This will ensure more visibility of specific sections of the site. It will be advisable if we go for a recheck of our content and number of back links. Quality of content and back links matter a lot in today's Internet world.
We have to make use of all the available trends that of article marketing, forums, Digg, Twitter, LinkedIn and other social media networks to get more exposure and visibility to the website.
As the competition is getting tougher and algorithmic loopholes of search engines are disappearing , its high time for a decision on total renovation to your marketing efforts.
What are you waiting for? Start planning right away!
Labels: ppc, search engine optimization, search engines, search marketing, seo, smo, social media optimization, web analytics
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4 SEO Tips to beat the recession
The economic slowdown has definitely brought down the businesses across the globe. But, does that mean that people won't spend or buy? Not necessarily. Customers have just wised up and think twice before spending. They put lots of research before reaching a decision. Studies reveal that Americans conducted 12 billion searches during the last month and Google accounted to about 63% of these searches. People have turned their back on the traditional marketing methods and prefer conducting researches themselves. So, how can you guarantee your brand visibility on search engines?
Here are 4 useful tips to ensure high search engine rankings for your site.
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Give relevant page titles for your pages. Make sure that you have different titles for different pages.
Start a Blog. Blogs help your SEO work in two ways. You can keep updating your website on a daily basis. Search engines love regularly updated content. Blogs also attract links. Linking your websites to other sites is a major step towards high search engine rankings.
Use good content with high keyword density on your website.
Get started with Social Media Optimization. Make use of the immense marketing potential offered by the social media.
One of the most important things about SEO is that it is a never-ending process. Keep doing the right things and business results will be just around the corner.
Labels: google, search engine optimization, seo, smo, social media optimization
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