Search Marketing Solution Consultation  
sitemap Sitemap
search Free Quote
SEO PPC Analytics WebXplor Web Development Contact Us

Search Marketing Company Blog

Wednesday, March 11, 2009

Top 10 Video Sharing Sites

In one of the previous posts, we have discussed about the increased popularity of online videos and video optimization strategies.

Video have become a great way for getting popularity in the web and it is becoming an essential part of Search Engine Optimization (SEO) as well as Sponsored Search or PPC. This helps companies to expose their products in a better way which is appealing and attract users with greater effect. Small and large businesses are marketing their products, service and brand introductions through videos.

It is seen that corporates are using online video as a medium for announcements of product features and events. This has increased the amount of business to companies during the past one or two years.

We can certainly expect more and more video results in the SERP (Search Engine Result Pages) of Google with the launch of Google Universal Search. There is a lot of unwanted or useless videos pretending to be informative even though it isn't. However, the effect of online video on increase in sales surpasses all these facts and seems quite explosive. There is also an increase in users looking for better quality videos and this is to grow in the coming days.

There are plenty of websites offering the service of video sharing and marketing. Please find a list of top performing video sharing sites where you can share or market your videos for free:

As video optimization is an important aspect of SEO, you should optimize it by understanding the target audience and how they would like to engage with your online video. Don't post a video just for the sake of posting it, instead consider the need and perception of your visitors.

Labels: , , , , ,

Share/Save/Bookmark   Subscribe

Thursday, February 19, 2009

Video Search Optimization and Search Marketing Strategies

Yes, growing popularity of online videos is the buzzword in today's web scenario. Internet users are watching online video content at a surprisingly higher rate than predicted earlier. Rather, awareness about producing and sharing video have increased globally in the last few years.

Video can be more effective than any other mode of communication. Moreover, it gains more importance in the Internet as the users can comment about the videos they see. The publisher can reply and get in touch with the queries of the user more interactively than in the case of conventional television audience. In order the exploit the current trend of video optimization, you should know few tips and techniques. Few of them are:

  • Have keyword rich transcript and title for your videos
  • Be sure to include 'video' among the keywords, as this will help you in search engine positioning
  • Get referred by others or other websites (Get back links for your video from other websites)
  • If you have more than one video in your website, create a sitemap of all your videos
  • Ensure that you have a keyword friendly URL structure for your video in your website
  • Keep a good thumbnail for your video as it the first thing that a visitor will see when trying to access your video
  • Allow people to submit their comments or feedback, so that you can ensure better quality of your video

So it is going to be an era of online video coming up with video search engines like ovguide.com getting increasing popularity. It is no more just publishing videos in youtube, yahoo or google videos, it is going to be video search optimization.

Labels: , , , , , , , ,

Share/Save/Bookmark   Subscribe