Web Tools Gets More Powerful
Introduction of new tools and features to the web frequently have become a common phenomenon in today's competitive world. Moreover, the tools that are popular are being enhanced with their new or additional functionalities on a regular basis.
It was not very long that Facebook updated its look and feel. LinkedIn is also making changes to its functionalities on a regular basis. Yahoo integrated instant messaging to its mail. Google is continuing its efforts in adding functionalities into all its tools. It is the turn of Google Image Search for few more changes. Google Image Search is enhanced with new color filter option.
After you search for 'roses', on the results page, click on "All colors" drop down in the blue bar and choose a color. If we try restricting the results to black, we will get all results of roses that are black in color. We can try other colors and see the colorful results with pages of beautiful images! It is also possible to combine the color filter with other images filter to further refine the search.
Yahoo had updated its search marketing tools with a new Ad Scheduling tool and more updates are in the process. Yahoo also updated its image search feature. We can now find images faster with new filters available on Yahoo Image Search.
These all updates helps users to get the desired results. Moreover, all these changes contribute to the online community and in turn helps in search engine optimization, pay per click, social media marketing, web usability and so on.
We need to explore the web and make use of all these changes to the best possible.
Labels: facebook, google, linkedin, pay per click, search engine optimization, search marketing, social media marketing, web usability, yahoo
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Video Search Optimization and Search Marketing Strategies
Yes, growing popularity of online videos is the buzzword in today's web scenario. Internet users are watching online video content at a surprisingly higher rate than predicted earlier. Rather, awareness about producing and sharing video have increased globally in the last few years.
Video can be more effective than any other mode of communication. Moreover, it gains more importance in the Internet as the users can comment about the videos they see. The publisher can reply and get in touch with the queries of the user more interactively than in the case of conventional television audience. In order the exploit the current trend of video optimization, you should know few tips and techniques. Few of them are:
- Have keyword rich transcript and title for your videos
- Be sure to include 'video' among the keywords, as this will help you in search engine positioning
- Get referred by others or other websites (Get back links for your video from other websites)
- If you have more than one video in your website, create a sitemap of all your videos
- Ensure that you have a keyword friendly URL structure for your video in your website
- Keep a good thumbnail for your video as it the first thing that a visitor will see when trying to access your video
- Allow people to submit their comments or feedback, so that you can ensure better quality of your video
So it is going to be an era of online video coming up with video search engines like ovguide.com getting increasing popularity. It is no more just publishing videos in youtube, yahoo or google videos, it is going to be video search optimization.
Labels: google, keywords, online video, search engine rankings, search engines, search marketing, video optimization, video search, yahoo
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Rise of Personalized Search
We have seen the ups and downs of technology and businesses. The experience of modern Internet and information technology has gained much importance during the last decade and is still continuing to rule the world.
It was the era of web 2.0 that dominated over online marketing during the past few years. This is modern day revolution with rapid changes and the latest buzzword is personalized search. The search engines are transforming themselves into more user friendly, targeted and interactive than ever before. The rise of personalized search is very relevant in this context.
It is not just Google this time. Yahoo also joins the bandwagon of personalization. Google's personalized search is already out to the public from the labs and Yahoo with their 'Search Builder'. Yahoo's move gives much competition to search startups like Eurekster, Rollyo and so on, as it gives options to customize the search engines.
Google's personalized search reorders the SERP (search engine results page) based on the history of previous searches, giving more weight to content that is of interest to the user. However you need to sign in with your Gmail account to make use of this.
As the search engines are becoming more competent in finding the right results for its users, it is the user who is on the winning edge. However, it is SEO experts who are in the mode gearing up with more powerful or proactive ways of optimization. On one hand, they benefit from the fact that the users will get multiple results and will ensure quality business. They'll need to get more broad and will have to switch between personalized, local and universal search.
It is nice time coming up for the web enthusiasts, as web world is getting more interesting and focused.
Please do share your comments!
Labels: gmail, google, local search, personalized search, search builder, search engine rankings, seo, SERP, universal search, yahoo
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