Are you in LOVE with Google?
I have always wondered to find an answer to this question. I have asked the same with many of my friends. I think more or less the answer from all of us will be 'Yes'.
If you need to know if you are in love with someone, you need to know how much you miss him or her when he/she is away from you. Can you ever think of waking up on a morning and accessing the web without Google? In this case, I am sure, you will miss Google badly.
This explains our love for Google. We can't imagine to live without it. Google has become a path of life for most of the people across the globe. At this time of financial crisis, not only individuals, even small and big companies are loving Google. SEO and search marketing is getting popularity and becoming one of the best alternatives for any kind of business affected by recession. Google is adding fuel to their need for more business and SEO experts are helping them out to achieve their objectives.
We are glad to know about few updates from Google. Personalized search is getting more and more better. New features are getting updated for all Google products on a regular basis. Google is getting into many more functional areas and getting ready to rule the world.
There might come a situation, when youngsters are asked about their valentine and their answer will be Google. In this context, let us celebrate this Valentine's Day!
Labels: google, personalized search, search engine optimization, search marketing, seo, valentine, valentine's day
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Rise of Personalized Search
We have seen the ups and downs of technology and businesses. The experience of modern Internet and information technology has gained much importance during the last decade and is still continuing to rule the world.
It was the era of web 2.0 that dominated over online marketing during the past few years. This is modern day revolution with rapid changes and the latest buzzword is personalized search. The search engines are transforming themselves into more user friendly, targeted and interactive than ever before. The rise of personalized search is very relevant in this context.
It is not just Google this time. Yahoo also joins the bandwagon of personalization. Google's personalized search is already out to the public from the labs and Yahoo with their 'Search Builder'. Yahoo's move gives much competition to search startups like Eurekster, Rollyo and so on, as it gives options to customize the search engines.
Google's personalized search reorders the SERP (search engine results page) based on the history of previous searches, giving more weight to content that is of interest to the user. However you need to sign in with your Gmail account to make use of this.
As the search engines are becoming more competent in finding the right results for its users, it is the user who is on the winning edge. However, it is SEO experts who are in the mode gearing up with more powerful or proactive ways of optimization. On one hand, they benefit from the fact that the users will get multiple results and will ensure quality business. They'll need to get more broad and will have to switch between personalized, local and universal search.
It is nice time coming up for the web enthusiasts, as web world is getting more interesting and focused.
Please do share your comments!
Labels: gmail, google, local search, personalized search, search builder, search engine rankings, seo, SERP, universal search, yahoo
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