RSS Feeds and its relevance on SEO
RSS (Really Simple Syndication and/or Rich Site Summary) Feed is a defined standard based on XML which is used for content distribution. As far as a
website or
blog is concerned, we will look forward to repeat visitors or regular readers for it. In order to facilitate this and to make the repeat visitors aware of the changes in the website or blog, RSS feeds are used.
RSS feed is basically an XML document with information such as headlines, product descriptions and other forms of fresh content. When the feed is updated, users who have subscribed to it can view the change in their browser without even visiting the website. They can read the changed article from their Feed Reader.
RSS is free and provides an easy way to promote a website or blog and in syndicating content. As fresh content is a key to spider intimacy, these RSS or XML feeds plays a significant role. RSS feeds play right into the basic SEO concept of themed, quality content that is updated regularly.
There are many sites offering RSS feed options nowadays. You can usually identify the feed subscription option as an orange square with a broadcast motif inviting users to subscribe.
There’s an RSS feed button 
located on the right side navigation of this blog! Feel free to use it!
Labels: blogs, rss feeds, seo, weblogs, xml feed
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Harness the power of business blog
Weblogs started as personal journal, has now grown more popular as a powerful business marketing tool. Now, many businesses are merging business blogs along with their static websites to forge two-way conversation with customers. Further, thought leaders are using business blogs to gather feedback and collect market intelligence from prospects.
The only investment for blogging is the time and effort but the benefits outweigh the cost. Personally for me, blogs has enabled me to reach across my audience and meet business partners. How about you? If you haven't leveraged the options this positing would shed some light and reason to start a blog!
Now with millions of business blogs eying for attention, how can you promote your blog with search engines.
How to highlight your blog in SERP:
- Place Keywords strategically
- Include relevant links
- Add Blog widgets
- Write quality content
- Update blog regularly with relevant information
Benefits of business blogs
- Easy and cheap web marketing tool
- Connects with larger audience
- Immediate notification through RSS
- Build Community knowledge center
- Showcase you knowledge base
- Acts as a central repository
- Information resource for customers
In these cash-tight times and tight marketing budgets abound, it's time you take heed of low cost business marketing tools. The need of the hour is to explore new options in online channels, namely business blog. As the saying goes, it's better late than never.
Thank you and happy blogging!!
Labels: blogging, blogs, business blogs, content writing, corporate blogs, weblogs
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